PH Realty Debuts New State-of-the-Art Website

June 21, 2023

Texarkana’s newest “boutique” real estate brokerage, PH Realty, debuted a newly transformed website this month. The brokerage partnered with Bullsai to create and customize an aesthetically stunning and highly intuitive site, bringing the Broker/Owner, Lauren Callaway’s, long-standing reputation for luxury and first-class client experience into the digital space. Within the first moments of visiting PHRealty.org, users are immersed in the professionalism, real estate knowledge, and marketing expertise that is synonymous with Lauren Callaway, REALTOR®.

“With any technology or innovation we introduce, we have the client and agent experience at the forefront of our decisions. Adding the #1 CRM in the industry and an award-winning web provider to our robust technologies enables us to elevate the support for clients and positions us for continued growth,” says Brigette Waits-Garcia, COO of PH Companies.

The new website was launched in tandem with Lone Wolf, the all-in-one real estate customer relationship management platform, to deliver a curated and personalized client experience. Employing the latest technology in AI and automation, Lone Wolf integrates and aggregates all stages of the client’s real estate lifecycle, empowering agents to provide the most relevant and timely information as it pertains to each client’s specific goals. In other words, agents will be able to carry out advanced client nurturing and lead generation automation based on the client’s activity, interests, behavior, and position in the real estate lifestyle. The new website and CRM technology will provide an overall superior experience for agents and clients.

The website transformation is the most recent of many innovations under Lauren's leadership. Within the same month, the brokerage released VA-powered client services and a variety of agent tools, such as Marketer, a comprehensive marketing and design automation platform.

In addition to the sleek visuals, the site features advanced tools to guide users through pathways such as buying a home, selling a home, local market insights, connecting with a local sales associate, and client services with ease. The Home Valuation Report and Neighborhood Insights are robust and accessible reports filled with invaluable information. With PH Realty’s Home Valuation Report, users gain instant access to their property’s market value and current buyer trends in their area, such as recent activity by price range and bedroom count. The Neighborhood Insights Report is one of the most comprehensive found in the Texarkana market, providing current market snapshots, area demographics, area schools, and a summary of neighborhoods for sale, sold, pending, and active listings.

“One thing we will never do is remain still. Our world evolves so rapidly, and we consistently challenge ourselves to deliver what is needed now and never stop thinking about clients' future needs,” concluded Lauren.

For interviews or a personalized walk-through of the new website, please contact Brigette Waits-Garcia at (903) 474-2843 or brigette@phrealty.org.

About PH Realty

PH Realty, a premier luxury real estate firm in Texarkana, was established in 2023 out of a desire to provide an unparalleled customer experience. As the area’s first “boutique” real estate firm in Texarkana, PH Realty is quickly earning a reputation for being the best and setting the standard for others who follow. Real estate will continue to evolve, as will PH Realty, but one thing will remain constant – when you work with PH Realty, you can be confident you are working with the best real estate agents Texarkana has to offer. PH Realty operates across Texarkana and the greater Northeast Texas and Southwest Arkansas area with international reach through long-standing affiliations with LUXVT. For more information, visit PHRealty.org or connect with the firm via Facebook and Instagram.

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Why Understanding Market Conditions is Non-Negotiable for Real Estate Agents

February 18, 2025

Let’s be real - if you don’t know the current market conditions, I wouldn’t hire you. And guess what? Neither would most clients. Your value as a real estate agent isn’t just about showing homes or negotiating deals; it’s about being the go-to expert your clients can trust. Buyers and sellers rely on your expertise to guide them through one of the biggest financial decisions of their lives. That’s why staying informed, tracking trends, and understanding market data is crucial. The more you know, the more credibility and trust you build with potential clients. How to Determine Market Conditions Market conditions are shaped by supply and demand, which typically result in one of three scenarios: ✅ Buyer’s Market – More inventory, fewer buyers, prices tend to drop. ✅ Seller’s Market – Low inventory, high demand, prices rise. ✅ Neutral Market – Balanced supply and demand, prices remain stable. To accurately assess the current market, you must monitor key metrics like inventory levels and days on market in your area. To make this easier, I’ve created an SOP for Determining Real Estate Market Conditions along with a 2025 Market Report template as a resource to guide you. These tools will help you stay competitive and position yourself as the expert your clients need. Pro Tip: Know the Market Stats Before Discussing Price ALWAYS know the market stats before talking price with a client or potential client. Otherwise, you risk damaging your credibility—and let’s be honest, that’s the last thing you want. How to Analyze the Data General MLS data isn’t enough. You need to filter it to reflect your specific target market. Consider: 📍 Property Type: Residential, Commercial, Investment 📍 Location: Atlanta, Ashdown, Texarkana, AR 📍 School District: Redlick, PGISD 📍 Neighborhood: Dogwood, Northridge The key is to refine your analysis so you can provide the best guidance possible. Ask yourself: How can I filter the data to make it most relevant for my market? Key Comparisons to Make: 📊 Month-over-Month: Compare February 2025 to January 2025. 📊 Year-over-Year: Compare February 2025 to February 2024. 📊 Market Average vs. Your Personal Performance: If the market’s average days on market is 115 with an average price per sq. ft. of $143 , but your personal average is 85 days with $175 per sq. ft. , you’re outperforming the market—use that to your advantage! If Your Numbers Aren’t Better Than the Market Median: ✔️ Try to beat the median numbers. ✔️ If your median isn’t better, use the average. ✔️ If your average isn’t as strong, schedule a meeting with Lauren or your group leader to strategize ways to improve. Using Market Insights to Stand Out 🔹 Send a Monthly Email to Your Sphere – Share valuable market insights at least once a month to stay top of mind and position yourself as an expert. 🔹 Leverage Social Media – Post insights and trends, but don’t give everything away for free. Use lead-generating CTAs to build your database. 💡 Example: Instead of saying, “The market is shifting—here’s what you need to know!”, try: 👉 “Thinking of buying or selling? DM me for a full market breakdown tailored to your area!” By mastering market conditions and effectively communicating them, you’ll not only boost your credibility but also increase your success in closing deals. Stay sharp, stay competitive, and most importantly—stay ahead. 🚀